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We’ve rounded up the Internet’s best shopping sites for fashionable and affordable kids’ clothes.

Photo credit: Shutterstock

Updated November 7, 2019

Now that we’re deep into the month of October, back-to-school shopping may seem like a distant memory. But with your children growing right before your eyes, we know that clothes shopping is really a year-round, complicated duty. Moms have to deliver on their kids’ changing fashion sensibilities, surfing the delicate balance between quality and quantity, and all while staying within a budget.

This school year, make shopping as stress-free as possible by frequenting these online clothing stores for kids. 



AlexAndAlexa is a one-stop shop for the label-conscious mom for whom quality is an absolute must. This site offers a great mix of luxurious children’s clothing from both contemporary brands as well as high-end labels such as Armani Jr., Chloé, Dolce & Gabbana, Kenzo, and Ralph Lauren.

From your basics to casual wear to formal wear, the options are endless. While price points are a bit higher, you can take advantage of their seasonal sales offering up to 70% off. Price matching against competitors and worldwide shipping add to the site’s allure.

From Children’s Place’s    Facebook page   .
From Children’s Place’s Facebook page.

Children’s Place

You’d be hard pressed to find a mom who doesn’t shop this brand. Where else can you get good quality graphic tees for under $5 a shirt? The store’s comfortable separates, $10 denim, rhinestone-studded sneakers and boots, and well-priced occasion wear make it a favorite for any mom shopping on a budget.

As if that weren’t enough, there always seems to be an online sale, along with coupons which can be used on sale and clearance items, rewards for points accumulated, and incredibly affordable shipping ($5 flat-rate). This is one site that you need to have on your ”must-shop” list!



For the most stylish miniature human being, this J. Crew label offers the same classic and sophisticated aesthetic we’ve come to know and love in their adult designs for boys and girls. With plaid button-down shirts, cashmere sweaters, wool skirts, and sneakers, your kid is set to be best-dressed all year. They even have a uniform shop!

While prices may seem a bit steep, Crewcuts sure makes the cut in terms of quality. Shipping is always free on all Crewcuts orders, and the site regularly offers discounts on all final-sale styles.



Founded in 1969, Gap is one of the leading global retailers with instantly recognizable brands (Old Navy and Banana Republic) under its umbrella.

Gap clothing incorporates classic American styling and textiles: solid and printed cotton tees and tanks, button-down shirts, sweaters, dresses, khakis and, of course, denim. Tack on free shipping and returns on all purchases over $50, and you can understand why Gap remains a staple in kids’ closets.



H&M delivers on their promise to offer “style and quality at the best price” for the fashion-conscious mom on a budget. The clothing is fun, unique, and fashionable, all at price points that won’t make you do a double take: dresses start at $4.95, denim at $9.99, and speciality items like leather jackets, coats, and funky shoes are all at a bargain.

Be sure to check out the brand’s Conscious collection for kids, which offers basics in textiles made from sustainable sources.



Everything we love about HannaAndersson is stated in their motto: “Hannas let kids be kids.” The 30-year-old Swedish brand prides itself on providing quality merchandise made out of organic materials, which are tested using very stringent European certification standards.

Like most things Swedish, the design aesthetic is strong and the colors are vibrant. Prices are reasonable, shipping and delivery are worldwide, and with their unconditional guarantee on returns, you have nothing to lose by trying out this site.



kidpik is a subscription box service for stylish girls sizes 4-16 (and the moms who keep them looking fly). After you sign up and tell the service about your child’s preference, a box of seven pieces—that’s three “head-to-toe mix & match coordinated outfits including shoes”—arrives at your door.

You have seven days to try before you buy. You can then pick and choose what you want to keep, and send what you don’t back. (And if you decide to keep the entire box, you’ll get 30% off.)


Lands’ End Kids

Established in 1963, Lands’ End is an American retailer whose brand has become synonymous with quality, class, and relaxed style. Its kids’ line offers practical yet stylish clothing options for boys and girls of all ages.

Their collection showcases jeans in a variety of silhouettes, classic chambray shirts, and comfortable cotton separates. There are also many uniform options for kids with a dress code.

The brand’s Knit Kit for girls offers a suite of colorful and patterned dresses, skirts, and skorts that are affordable and easy to care for. Fall and winter options include boots and outerwear that are fashionable and durable.


Mini Boden

Initially a British menswear company, Boden soon expanded its line to include childrenswear line Mini Boden. Their U.S. site launched in 2002 and has quickly become one of the Internet’s favorite destinations for kids’ clothing.

Catering to kids ages 18 months to 16 years, Mini Boden supplies very polished and casually styled clothing options. You’ll love Mini Boden for its range of age-appropriate colors, patterns, and designs. Shipping is worldwide and affordable at $10 per shipment.



Hand-me downs get a bad rep. Paper Cape is all about elevating the next generation of passed-down clothes by creating “heirloom-quality clothing in classic styles that meet the needs of today’s parents.”

The clothes are incredibly soft, thanks to the company’s use of pima cotton, also known as the “cashmere of cotton” and can stand up to whatever the most active of kids throw its way. They also carry the most adorable and classically chic pajama sets you’ll ever see (and wish were made in your size).



Have you ever wandered down a kids’ clothing aisle and wonder why everything had so much… stuff on it? Sequins, puff paint slogans and weird / gendered sayings and catchphrases?

Primary is just the place for you and your little ones. The company sells an assortment of basics for babies to size 12 in a wide array of colors—so many colors, rainbows will be jealous—and a few graphic treatments (stars and stripes, only.) Primary’s clothes can provide a great base or be the whole outfit! (They even sell family PJs, so you and your fam can stay cozy, cute, and coordinated.)


A carefully curated assortment of the cutest kids clothing, zulily offers a fresh inventory of clothing options from top brands like Stride Rite, as well as niche companies like Candlesticks and Room Seven.

As a flash-sale site, inventory is limited, so you need to shop early and quickly to grab your favorites. You can shop their daily sales, and enjoy free shipping on qualifying orders.

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